OhLord! is a pizza n' pub located in one of the busiest areas of Criciúma, Santa Catarina. To be relevant, our brand should be irreverent and memorable. This made us create a brand identity that celebrates the joy of a great time eating pizza and getting some drinks with friends. We used the french cartoonist Gerard Grandville, known for his anthropomorphic arts, as inspiration to create the key visual. The result is a funny and cool brand identity.

. 2021

. Logo, Brand Identity, Packaging.